About Us

Label Priti Prashant loves to revel in aesthetics & curates all their creations around an array of vibrant colours, traditional styles & celebrating the women of today. 

Ethically crafted clothing, our garments are effortless, luxurious with a focus on the essence of the maker.  

Designer Priti Agrawal, a textile graduate from National Institute of Fashion Technology – New Delhi who started the label believes in creating everyday luxury for the woman of today to really cherish & enjoy the crafts that set our culture & country apart.

The label speaks about stories of handcrafted skills by artisans & celebrates the traditional hand embroidery that is unique to our world. It is an amalgamation of traditional textiles & a personal statement that is depicted through every piece and it’s every detail, made with the finest handwoven cotton, silk and chanderi fabrics sourced from around the country.

Our design philosophy goes beyond trends by keeping a tight focus on the quality of fabric, fit and finish which are a vital component and a large part of your experience with the label.

As a sustainable label, we believe in lasting relationships and doing that extra bit for maintaining, sourcing, partnering with artisans and their local communities. Our artisans, their stories & their craft is what we stand for - a unique & close knit community celebrating the handcrafted traditions of India.